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Timeline
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Founded
1997
Beginnings in San Fransisco
Nylon Backpack
2001
The first tech-optimized backpack dedicated to the Mac
iPod Leather Sleeve
2002
First case for the original iPod
DC Skatebag
2002
Pioneering the collaboration between tech and lifestyle
Dual Power Charger
2004
Introduction of power solutions for mobile devices
Neoprene Sleeve
2005
Debut of the classic sleeve for MacBook
Apple Exclusives
2005
Ongoing partnership on special projects for global flagship store openings
Guitar Bags
2007
Expansion into products centered on music and the Mac
iPhone
2007
First line of protective solutions for the original iPhone
Artist Projects
2008
Created a platform for artists to share their work via product as canvas
Ambassadors
2008
Partnerships with influencers within the creative class
Camera Collection
2011
Introducing carry solutions for creatives who camera
Tech-optimized Travel
2012
First line of travel solutions centered on technology
ICON Pack
2014
The latest evolution of the original tech-optimized backpack
Action Camera
2014
Camera line expands into an emerging market
TENSAERLITE Protection Technology
2014
Introduced the ultimate lightweight impact absorption
Ecoya Collection
2015
A new material story focused on saving water begins to spread across product categories
Luggage
2016
The product line expands into solutions designed to extend our user's mobility
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